Dealing With The Media: Creating a Positive Working Relationship

Dealing With The Media: Creating a Positive Working Relationship

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Product Description

The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.


It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed.


Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.


What Will Students Learn?

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media


What Topics are Covered?

  • Being Interviewed
  • Providing Information to the Media
  • Developing a Media Package
  • Press Releases
  • Developing Media Relationships


Certificate of attendance for each e-learning course you complete.