Product Description

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

What Will Students Learn?

• Recognize what we mean by the term “marketing.”
• Discover how to use low-cost publicity to get their name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use their time rather than their money to market their company effectively.
• Understand how to perform a SWOT analysis.

What Topics are Covered?

• Defining marketing
• Recognizing trends
• Doing market research
• Strategies for success
• Mission statements
• Brochures
• Trade shows
• Developing a marketing plan
• Increasing business
• Saying no to new business
• Advertising myths
• Networking tips

Certificate of attendance for each e-learning course you complete.