Product Description

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

What Will Students Learn?

• Apply the concepts of e-mail marketing to grow the influence and reach of a business
• Analyze the different applications of e-mail marketing
• Select a campaign strategy that will help you increase your reach
• Apply a defined strategy to get the best out of every e-mail campaign
• Track and analyze the results of an e-mail campaign

What Topics are Covered?

• Getting to Know E-Mail Marketing
• Setting Up Your Audience
• The Tools
• Designing Your Campaign Strategy
• Crafting Messages for Each Campaign
• Good Habits Get Optimal Results
• What to Write
• Subject Lines and Action Calls
• If It Doesn’t Get Measured, It Can’t Be Counted
• Test Driving

Certificate of attendance for each e-learning course you complete.